Ensure every photographer can express their full potential, find inspiration, improve their skills everywhere, anytime
Become a reference in digital photography by providing an innovative online platform where photographers can share their best photos, exchange feedback, find new ideas, and achieve their goals. We want to create a place where the eighth art plays a leading role in spreading beauty to the world.
We, Massimiliano and Andrea, are software engineers passionate about photography. We put our skills together and developed a cutting-edge online digital photography platform: 100ASA.
As photographers, we wanted to find a safe and enjoyable online environment to share our images and improve our skills...but no matter how hard we tried, we couldn't find one.
Over the years, we have signed up to several photography platforms but were often disappointed.
Some of the reasons for our frustration were an unwelcoming environment for new photographers, a plague of fake profiles, a lack of rules against mass uploads, and a poor (or non-existent) curation process.
To change this scenario, we decided to create our own online community: 100ASA.
We applied our expertise in software engineering and, after months of hard work, we developed a reliable, fun, and easy to use online environment to help you achieve professional results.
We love photography and are excited to continue to build a community with people who share our passion.
We put a lot of thought when choosing 100ASA as the name of this community. The idea was to create a place able to bring back the best of the analogic days without losing the advantages offered by digital photography.
In the analogic days, we had to choose what to photograph carefully. We only had up to 36 shots at a time. We spent hours waiting for the film to be developed. Mistakes could cost not only money but the register of a dear memory.
Digital photography ended these limitations but created other challenges. Now, it’s too easy to take, print, and share photos. As a result, the overall quality of the pictures out there is primarily poor.
Calling this community 100ASA, one of the most popular films of all time, reminds us that quality, not quantity, is what we aim at.